ERIC RANDALL MARKUS
TIMOTHY JAMES BERGERON
XIAN MARIE AZU-BOLES
The title of the book is The Word ‘No’ Has Feelings Too. The premise is essentially a joke: what if we play God and turn the flat, imaginary thing we call a word into a conscious, physical being? And why don’t we make it No? Just because it seems doomed to fail. Then, what if we play with the definition of the word No and No’s identity? How can we short-circuit this system from the inside-out?
The idea wasn’t to make No say things like “Yes, sir,” or “Absolutely in the affirmative,” or whatever—the idea was to put No in front of the mirror, reading itself, then simultaneously thinking and saying to itself, “No.” There’s something existential about that. It’s like a black hole. Embodying who and what you are immaculately... then who and what you are is “No?” I had to ask myself—do I know this person?
I suppose if I’m to take this statement thing seriously, I need to stress that the book is meant to be a laugh. That’s the whole reason I made it in the first place, so I can flip through it and thank God that a creature like ‘No’ doesn’t actually exist.