2020 BFA THESIS SHOW
BOSTON UNIVERSITY
COLLEGE OF FINE ARTS


























 


SHARON ZHONG

littlesharon.com
Thesis Project


In the age of information and technology, where we are submerged in an all-immersive digital environment, everything is fighting for your attention, from your phone to the moving ads on the bus to the chips you snack on. Designers have a role to play in this as well: as creators who make for an audience, we are also trying to capture their attention. Content these days has to be fast to keep the viewer engaged in a short amount of time. My thesis explores attention in the digital age using these four points: automation, auto-pilot, snack, and focus.

1. Automation: Everyone has access to the same tools and it is easy to make multiples of the same thing.

2. Auto-pilot: Neil Postman argued that TV is passive entertainment and your brain goes into an auto-pilot mode and immerses itself in entertainment.

3. Snack: One-liner titles, shock value article titles; content has to be fast and “snack-able” in a way. No full-course meals.

4. Focus: Your attention, visualized by the aperture of camera lens.

welcome to the digital times, 2019, editorial, 22 x 17”

The Medium is the Massage—Xerox, photoshoot, 2020, dimensions variable

Attention & Distraction, 2020, editorial and package design, 6 x 9”